San Francisco, CA—Visual creative platform PicsArt is integrating unique machine-generated audio compositions into its video editor. To begin with, the iOS app will offer the AI powered music feature. However, PicsArt plans to launch it on Android later this year.
Like a movie score composer, the effect helps determine the mood of a video, producing a soundtrack molded to fit the video’s theme. With this tool, PicsArt becomes the first editing app to integrate generative AI-powered music.
“PicsArt is where the process of storytelling begins for millions of people around the world; increasingly, images only scratch the surface of what’s possible in visual self-expression,” said Mikayel Vardanyan, chief product officer at PicsArt. “With an AI Lab in Moscow and more than 10% of our global team focused on AI-related projects, this integration marks another milestone in our commitment to AI innovation.”
AI-Powered Music
Using PicsArt’s platform, creators can now enhance their videos with one-of-a-kind, AI-generated music. Moreover, they can share those videos on social platforms such as YouTube, TikTok and Instagram without getting flagged for copyrighted or unlicensed audio content.
Furthermore, this new functionality draws from a collaboration with AI-powered music service Mubert. It produces a self-learning AI algorithm that combines more than one million song samples, beats as well as patterns. In addition, they automatically generate an unlimited library of new tracks and millions of minutes of copyright-protected music.
Rather than searching for specific songs to fit the tone and mood of a video, PicsArt’s effect lets users seamlessly input themed music in a few taps. What’s more, creators can use the smart search feature to select a genre, activity and mood; the AI-powered tool will generate a song in real-time that fits those selections. 
In addition, songs have no duration limit and are not replicable, giving creators a distinctive sound for every single video.
PicsArt
PicsArt is a creative platform and social editing app for visual storytellers Moreover, it was the #4 top-grossing photo and video app behind Instagram, Snapchat and YouTube in 2019 (according to Sensor Tower’s Store Intelligence platform).
The PicsArt community numbers more than 150 million monthly active creators. They create, remix as well as share nearly one billion images every month. In addition, the company has amassed one of the largest open-source collections of content in the world, including free-to-edit photos.
PicsArt is available in 30 languages for free and as a subscription on iOS, Android and Windows devices.
