Tag: Marketing
PocketWizard Adopts Direct-to-Dealer Distribution Platform
South Burlington, VT—As the wireless market and photo industry as a whole continue to become more competitive, LPA Design, manufacturer of PocketWizard wireless control...
Experticity: Word-of-Mouth Marketing Has Real ROI
“Likes are nice but sales are better.” An Experticity infographic states: “Let’s face it—not all social followers are created equal. Likes, shares and impressions...
Pelican Names Presidents for Consumer & Commercial and Government Divisions
Torrance, CA—Pelican Products, a designer and manufacturer of high-performance protective case solutions and advanced portable lighting systems, appointed presidents for its newly structured Consumer...
PMA’s National Photo Month Website: Free Marketing Tools to Promote Photography
McLean, VA—National Photography Month is all about helping people get more joy out of photography and their pictures. It’s also the perfect time for...
The Last Word: TraDigital Marketing—The Art of Blending Traditional and Digital...
Let’s face it; today’s world is an information overload. When businesses develop marketing strategies, they are still categorizing media as traditional and digital. Marketing...
HP Names Chief Marketing Officer of HP Inc.
Palo Alto, CA—HP announced that Antonio Lucio will become chief marketing officer of HP Inc., the company comprising HP’s personal systems and printing businesses...
MAC Group Hires Video & Cine Product Strategist
North White Plains, NY—MAC Group announced the addition of Wayne Schulman as product strategist for video and cine products. Schulman will focus on...
Leica Camera AG Appoints Global Retail Director as Part of Retail...
Allendale, NJ—As part of its internationalization and transformation strategy for further growth, Leica has restructured its retail division. Subdivided into the areas of Retail...
HP Veteran Joins Stratasys as Chief Marketing Officer
Minneapolis, MN—Stratasys Ltd., a leading global provider of 3D printing and additive manufacturing solutions, appointed Chris Morgan as senior vice president and chief marketing...
JVC Americas Corp. Merges with Kenwood USA Corp. to Form JVCKenwood...
Long Beach, CA—JVC Americas Corp. and Kenwood USA Corporation, subsidiaries of Japan-based JVCKenwood Corporation, merged to form a single subsidiary—JVCKenwood USA Corporation. The move...
