Tag: Tech Trends
Tech Trends: Consumers Cite Store Visits as Top Research Tool for...
NPD’s Next Camera Study reveals purchase intent, camera needs and wants, and awareness of and interest in hybrid, mirrorless compact system cameras.When asked about...
PIR September 2012 Tech Trends: Camera Feature Preferences Differ among Age...
Messaging of advanced cameras like the burgeoning mirrorless segment should be specifically targeted to the unique needs and wants of different age groups. Among...
PIR June/July Tech Trends: Photo Print Product vs. Camera Spending among...
In the photo specialty channel, consumers under age 35, as a proportion of total photo print product revenue, are in line with total retail...
Tech Trends: Camcorders Impacted by Smartphones and Cameras
Clearly, smartphones have taken a toll on ownership of compact digital cameras. Still, more affluent households have a significantly higher rate of ownership. Camcorder...
Tech Trends: Photo Books Buyers Are a Smart Bunch!
Surfing through category demographics, we were surprised to see the significantly higher level of education among consumers who purchased a photo book in 2011,...
Tech Trends January 2012: Consumers Choose Cameras over Camphones for Special...
The share of photos taken with a smartphone went from 17% last year to 27% this year, while the share of photos taken on...
Tech Trends: More Consumers Are Buying for Themselves, Less for Gifting—and...
December represented the greatest month in 2010 for camera sales volume, at 23% of annual units and 21% of dollars, and 2011 should prove...
Photo Specialty Dealers Have Older, More Affluent Customers
According to The NPD Group’s Consumer Tracking Service, the photo specialty channel has both an older and a more affluent consumer. When we consider...
Camera Buyers Weigh in on Top Camera Features
NPD’s Consumer Tracking Service asked recent digital camera buyers to rank the importance of a variety of camera features in their new camera purchase...
Tech Trends: Encourage Consumers to Upgrade Accessories along with Cameras
According to NPD’s August 2011 “Digital Camera Market Basket” study, 46% of detachable-lens camera owners reported reusing accessories from a prior camera purchase. Topping...
