Tag: Tech Trends
It Pays to Push Accessories at Time of DSLR Purchase
In The NPD Group’s July 2011 findings from its “Digital Camera Market Basket Study,” a higher percentage of recent detachable-lens (interchangeable-lens) camera buyers reported...
Tech Trends: Mirrorless Interchangeable-Lens Cameras See Growth
Mirrorless hybrid cameras hit a new high point of 1.3 percent of all cameras sold in May 2011. While a drop in the...
Tech Trends: Detachable-Lens Cameras Continue to Grow Market Share
According to The NPD Group’s 2011 Online Household Penetration Survey, overall digital camera ownership appears to have reached saturation. While households with children...
Tech Trends: Consumers Opt for Cameras on Sale
While consumers report less purchases “on sale” the higher the price point, NPD’s Consumer Tracking Service shows there has been a rise in...
Tech Trends: Consumers Cite Top Three Areas for Camera Improvements
According to The NPD Group’s The Next Camera Study, only about 70 percent of detachable-lens camera owners believe there is room to improve...
Tech Trends: Camcorders vs. Cameras
While camcorders drove nearly one-in-every five dollars spent on a dedicated image capture device, detachable-lens and long-zoom cameras were the revenue drivers in...
Tech Trends: Video Capture Device Usage
Image capture, both still and video, can be done on a number of devices from mobile phones to camcorders. While the digital still...
Tech Trends: Where Consumers Go to Research Cameras
The NPD Group’s The Next Camera study provides insight into camera purchase intenders regarding their overall preferences, as well as awareness and interest...
Tech Trends: Cell Phone vs. Digital Camera Use
Cell phones are the predominant image capture device for teens and young adults. According to The NPD Group’s Imaging Confluence Topical, more than...
Tech Trends: Detachable-Lens Price Point Trends by Unit Share
The sweet spot for detachable-lens cameras in 2010 has been the $700 to $799 price range. Cameras in this price point range went...